video production

Explainer Video One of the first rules of sales is to show, don’t tell. In other words, you will be more successful converting a prospect into a sale if you show what you are trying to sell instead of simply telling the prospect why they should do business with your company. Today, we have a relatively new video production concept called ‘explainer videos’. The word ‘explainer’ is not even a Webster word but rather a made-up word that is used for marketing purposes. Like demo videos, ‘explainer videos’ are a perfect passive 24|7 sales and marketing solution to helping prospects experience your company. Similar to explainer videos are demo videos. Primeau Productions has been producing demo videos for 30 years. A demo video is similar to an explainer video in that it helps passive prospects experience your company through the power of video. Primeau Productions has had a solid niche creating Professional Speaker demo videos. With our experience creating Professional Speaker demo videos, it was a natural progression to include explainer videos in our product line.